Sprite makeover! The next time you are at the superstore for the purchase of your favorite Sprite, you may not recognize it because it has changed its look. Yes, it is true. Your eyes are now used to the green bottle of Sprite. It has been more than 60 years since Sprite is served in the green bottle. Coca-cola has decided to change the packaging of this drink from green to a clear plastic bottle. Not only this, but you will also get an updated logo and improved packaging design.
This change will be effective by the beginning of August.
Why is Makeover Sprite needed?
Sprite’s existing plastic bottle is made up of green polyethylene terephthalate (PET), an additive that can’t be recycled into new bottles. The company is looking to reduce plastic waste, so this is the initiative towards it. Julian Ochoa, CEO of R3CYCLE, a plastic group helping Coca-Cola improve its recycling, said “Taking colors out of bottles improves the quality of the recycled material,” Clear PET Sprite bottles will help to recycle the plastic, however, the company said it will use the same green hue color for labeling the Sprite bottles.
The other beverages offered by Coca-cola such as Fresca, Seagram’s, and Mello Yello, will also be revamped to clear containers in the coming months. The Coca-cola company has reported higher second-quarter earnings and is citing even higher demand for the coming year.
The Coca-cola company was receiving strong criticism over the environmentally damaging plastic waste. In 2020, the organization was named the world’s No. 1 plastic polluter by the ecological firm Break Free From Plastic. Its logos and marking were found on 13,834 bits of disposing of plastic in 51 nations, frequently openly spaces like parks and sea shores. In 2018, Coke declared its “World Without Waste” drive with a definitive objective of gathering and reusing one bottle or can for every one it sells by 2030. Part of that drive included sending off another 13.2-ounce bottle last year that is produced using 100 percent recycled plastic material.
With the progressions reported Wednesday, Coke said it is projected to reduce approximately 20 million pounds of new plastic waste in comparison with 2019.
Source : CNN